One of Europe’s Largest Supermarkets Launches New Initiative to Grow Plant-Based Offering

A group of major food manufacturers including Unilever and Danone are teaming up with Carrefour, one of Europe’s largest supermarket chains, to collaborate on innovation and best practice in the production of plant-based foods.

The stated ambition of the initiative is to create more sustainable and healthy plant-based products that are also tasty and affordable.

Underpinning this, Carrefour are targeting a 65% increase in sales of plant-based proteins by 2026.

While the plant-based sector and wider food industry currently face economic headwinds and inflation, this move is reflective of a longer-term view of plant-based food’s role in Europe’s food future.