Experts in Global Food Law, Regulation and Compliance.FACILITATING INNOVATION,
NAVIGATING REGULATION
Whether it is Novel Foods, Regulated Products, a new longevity supplement or the latest wellness trend, we know the law. Permitted ingredients, health claims and formulation advice with market access and global entry for food supplements, alternative proteins and anything new. Risk management, regulatory compliance and market access with confidence.
Experts in Global Food Law, Regulation and Compliance.FACILITATING INNOVATION,
NAVIGATING REGULATION
Whether it is Novel Foods, Regulated Products, a new longevity supplement or the latest wellness trend, we know the law. Permitted ingredients, health claims and formulation advice with market access and global entry for food supplements, alternative proteins and anything new. Risk management, regulatory compliance and market access with confidence.
Your trusted partner in navigating the complex realm of global food regulations. Originated in the United Kingdom, we have experience of assisting clients throughout Europe, the USA and Asia ensuring that they achieve and maintain compliance with the ever-evolving standards and best practices governing the food industry across multiple jurisdictions.
With a dynamic and experienced team of professionals, we specialise in focussing on advanced food design and production topics within the sector: plant and insect proteins, cell cultured products, fermentation techniques and genetic modification for a sustainable future. We have the knowledge and experience to ensure that the resultant products can progress along the respective regulatory pathways in multiple jurisdictions to come to the global market – AFR are your go-to resource for staying ahead of the curve, and ahead of the competition.
Our exceptional team boasts extensive knowledge and expertise in the intricate web of food regulations. With years of hands-on experience, we have successfully guided numerous clients through the development of cutting-edge foods and food supplements, whether it be the burgeoning alternative protein and culture sectors or advanced fermentation practices. Our network of experienced professionals spans across the globe, enabling us to offer tailor-made solutions that align with the unique regulatory landscapes of different regions.
Our rounded and diverse experience means that at AFR we have the capacity to analyse both the end products and the techniques deployed in their creation, ensuring that all aspects of the regulated product are considered. We understand the importance of not only meeting compliance requirements, but of also embracing the best practices that drive your business forward in this highly competitive market.
With a proven track record of success, AFR is your dedicated partner in achieving regulatory excellence within the global food industry.
Meet the Founders
Improve products to make them safer and more accessible.
Co-FounderSteve Oliver
Co-FounderMatt Lawson
TESTIMONIALSWhat Our Clients Say
“If I go on to start another business, and that business be successful, then it’ll be a direct result of my experience and learnings here. I take huge value from the past 3 years because of that. So, deeply, thank you for your role in my journey.
And, it’s important to separate out your guidance, words of wisdom, coaching, advice and comments of positive reinforcement from the support that you’ve shown me by continuing to work on the dossiers despite income; committing your time, energy and opportunity cost just to keep me on that mountain; to keep me in the game.”
*References available upon request.
“Worth their weight in gold. AFR have not only been instrumental in helping our business navigate a complex set of industry regulations but are also an absolute pleasure to work with. They clearly and timely communicate, go above and beyond to find solutions to problems and conduct themselves with utmost professionalism. We can’t thank them enough for their work and support.”
*References available upon request.
© 2026 Mast Consulting Ltd. All rights reserved.